Home Care Marketing Framework

The Secret to Scaling Referrals: A Systematic Approach That Works

If you’re like most home care business owners, you’ve probably tried everything to generate referrals:

Or maybe you’ve hired a home care salesperson who hasn’t produced the results you were hoping for—and you’re wondering if hiring another one is even worth it.

Let me tell you a story…

Years ago, I sat exactly where some of you are now.

I had this vision of growing my home care business by building a reliable referral marketing pipeline. So I hired a sales rep and thought, “This is it—this is going to take us to the next level.”

Except it didn’t.

In fact, I ended up wasting over $200,000 on somewhere between five and seven bad sales hires. None of them produced the results I was hoping for. They didn’t bring in enough referrals to pay for their investment. They didn’t move the needle. And honestly, it was beyond frustrating.

I started to wonder if it was even possible to get consistent results with a home care sales representative.

But then I figured it out.

I discovered a process—a framework—that completely changed the game for me. And once I implemented it, everything shifted:

• The next three home care salespeople I hired produced massive ROI. In fact, the last sales rep I hired for my agency is still with the company I sold 7+ years later.
• We built a home care marketing system that worked like clockwork—bringing in consistent referrals every month.
• And since then, I’ve helped over 100 home care agency owners implement this same framework and get results with their sales reps—even when they’d been burned in the past or felt stuck doing it all themselves.

The truth is, getting results is absolutely possible—whether it’s you as the owner handling home care marketing or hiring a sales rep. But the key isn’t just hiring someone and hoping for the best.

The key is giving them a proven system to follow—a system that takes the guesswork out of sales and delivers predictable, scalable results.

This Didn’t Just Work For Me…

Real Results from Other Home Care Owners Just Like You

Here’s what happens when this system is put to work:

• Brian & Jen: Went from $1M in revenue to a $3M run rate. See their story
• Pam: Doubled her referrals and added $750K+ in new revenue in one year.  See their story
• David: Added $655K in lifetime revenue in months—without feeling like he was “selling.”  See their story
• Jeremy: Grew from 1,946 weekly hours to 2,500 weekly hours in just 3 months while shifting from Medicaid to private-pay home care clients.  See their story

This system works. And it can work for you, too.

One of the biggest roadblocks many home care owners face when trying to grow revenue? It’s not what you think.

Here’s the truth: One of the biggest things holding many home care owners back isn’t their market, their competition, or even their lack of time.

It’s often how they think about sales and/or hiring sales people.

How many times have you caught yourself thinking things like this?

• “My sales rep just isn’t producing, and I’m not sure they ever will.”
• “I don’t think we can compete with the bigger home care agencies in my market.”
• “Referral sources already have relationships with other agencies—why would they work with us?”
• “I’m doing all the work myself because salespeople just don’t work out.”
• “I’ve hired sales people and it just doesn’t work”

These thoughts feel real, but they’re not. They’re just stories we tell ourselves to stay safe.

And they’re keeping you stuck.

The moment you stop letting these roadblocks hold you back is the moment your entire business begins to change.

Here’s the truth:
Referral sources for home care WANT to work with agencies like yours. They WANT to send clients your way. And yes, it’s possible to get incredible results with a sales rep.

You just need to know how to set them up for success.

YOUR SALES & MARKETING SYSTEM INCLUDES:

✅ A Proven Framework for Scaling Referrals – Aligning strategy with tactics to create predictable, scalable growth.
✅ Customizable Tools and Templates – Referral tracking sheets, sales scripts, and follow-up processes to save time and boost credibility.
✅ Sales Rep Training and Onboarding System – Ensuring positive ROI from every sales hire.
✅ A Referral Targeting Process – Helping you prioritize the right referral sources.
✅ Positioning & Messaging Framework – Making your agency the obvious choice in a crowded market.
✅ Emotional Connection through Storytelling – Using trust-building stories to strengthen relationships.
✅ Client-Centric Referral Strategy – Attracting high-value private-pay clients instead of low-hour cases.
✅ A Follow-Up Process That Drives Results – Keeping you top-of-mind with referral sources.
✅ Time-Saving Systems That Keep You Organized – CRM-based tools to track referral relationships efficiently.
✅ Coaching & Support – Expert guidance to ensure you implement effectively.
✅ Results-Oriented Sales Metrics – Measuring performance to maximize ROI.
✅ Exclusive Differentiation Tool – Helping you stand out from competitors in a way no one else can.

Why This System Works for Home Care Business Owners

Unlike other programs that offer generic sales advice, this system is designed specifically for the home care industry. It’s based on years of experience and proven results from home care agency owners who’ve been exactly where you are.

Here’s what sets it apart:

• It’s Focused on Private-Pay Clients:
  While many sales systems focus on volume, this system prioritizes high-value private-pay home care clients that generate sustainable growth.
• It’s Built for Busy Owners:
  The system is designed to save you time, energy, and money by streamlining processes and focusing on what really works.
• It Works Even if You’ve Been Burned Before:
  If you’ve hired home care sales reps in the past and didn’t see results, this system shows you how to fix what went wrong and build a reliable, scalable team.

It’s Proven, Not Theoretical: With over 100+ home care owners seeing results, this framework delivers actionable, real-world strategies that have been tested and perfected over time.