(And How to Break Out of It) Most home care owners don’t start their business to create another job. They start it to care for people and for freedom.…Time.….Flexibility.…Control. But somewhere along the way… something shifts. They become the operator.  And it...

I talk to home care business owners every single week: from different cities, different countries, different stages of growth. And you know what I’ve noticed? Many times, the reason they can’t scale has nothing to do with their marketing, their sales, or even their...

Let’s face it—most leads in home care come in when the wheels are already falling off. A fall. A hospitalization. A moment of cognitive confusion. A caregiver that’s burned out and just can’t do it anymore. By the time the phone rings, the family is panicked,...

When I first entered the home care industry, I believed that compassion and dedication would be enough to sustain quality care. While those values remain at the heart of my agency, experience has taught me that good intentions alone are not enough. As my business...

At the start of a new year, many home care owners find themselves in a familiar place.  Budgets have been set.Growth goals are on the board.And the pressure to “make this year better than the last” is real. I know that feeling well, because for years, I measured...

Home care is not a hobby. It’s a commitment to dignity, to families, to doing the hard thing when it would be easier to walk away. That’s why the 3rd law in my book EntreThrive — EntreGrit — matters so much. It explains why some owners and teams endure and grow while...

Search used to feel like an escape room. For years, consumers had to crack the “right” combination of words to find the help they needed, and businesses played along by stuffing pages with guesswork keywords. Today, AI-driven search flips that script. It rewards...

It’s one of the simplest ideas…. and yet one of the most life-altering: “Begin with the end in mind.”— Stephen Covey, The 7 Habits of Highly Effective People We’ve all heard it before. But few truly live by it. And in the world of home care,  where the day-to-day...

What Happens to the Children of the Sandwich Generation When a Grandparent Needs In-Home Care  As the owner of ComForCare of Grand Rapids and a Certified Senior Advisor, I’ve had the unique privilege of walking alongside countless families as they navigate the...

I used to chase every client that came my way.  If someone needed help….hospice, short-term care, two-hour shifts, transportation cases…weekend-only….I just ALWAYS said yes.  Like many home care owners, I wanted to serve everyone. I thought more clients...