By Veronica Griffiths, Former Owner, Acti-Kare Home Care – Greater Seattle From 2015 to early 2024, I owned and operated a home care agency in the Seattle area. After selling, I stayed in the industry as a Care Advisor — and with nearly a decade of hands-on...
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Engaging Potential Clients Earlier in Their Journey
This Is Going to Be Raw — But It’s 100% From the Family’s Perspective The Literal Wake-Up Call This morning, I woke to my phone vibrating. It was too early for my alarm, so I rubbed my eyes and looked at the phone. It was my Mom calling. “I’m scared and don’t know...
You’re Not the Only One Who Can Do It — And That’s the Point
You’ve said it a thousand times: “No one else does it like I do. Not as fast, not as good.” So it falls on you — every time. And then, the clock starts racing. Your calendar turns into a battlefield. And the life you meant to live? It’s buried somewhere...
What Gets Measured, Gets Managed: How Data-Driven Strategies Empower Home Care Agencies
The home care industry is grappling with a workforce crisis. Caregiver turnover sits at an astonishing 79.2% annually, leading to missed interviews, no-shows for first shifts, and skyrocketing recruitment costs—at least $500 per new hire. These challenges don’t just...




