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“Get Out of the Muck” How Your Mindset and State Shapes Your Home Care Business

Everyone in the home care industry knows this business, while incredibly rewarding, comes with its own brand of chaos

You’re navigating: 

  • Compliance headaches 
  • Revolving-door caregiver turnover 
  • Clients with needs 
  • Endless fires to put out at all hours of the day 

Some days it feels like you’re just surviving
Other days… like you’re one NCNS (No-call-No-show) away from a breakdown. 

I get it. I lived that life for years. 

The “Muck” Is Real (But You Don’t Have to Stay There) 

Running a home care business can feel like a never-ending uphill climb
And the worst part? Your team feels it too. Your energy becomes their atmosphere

Then it happens. 

The caregiver no-call, no-show for your best 24/7 client. 
The last-minute death. 
The good caregiver quitting out of nowhere. 

Your chest tightens. Your heart sinks. The voice in your head says: 
“Here we go again…” 

And just like that, you’re in what I call “the muck.” 

It’s Okay to Feel It. It’s Not Okay to Stay There. 

You might be thinking: 
“But this is A LOT. I don’t know how to NOT stress out!” 

I hear you. When I ran my home care agency, I felt: 

  • The frustration of hitting roadblocks despite doing “everything right” 
  • The anxiety of not knowing if caregivers would show up 
  • The helplessness of being blamed for things out of your control 
  • The overwhelm of nonstop chaos 

And here’s the truth: Those feelings are normal. 
But living in them? That’s toxic to your business, your team, and your future. 

And it doesn’t serve you one bit.  Sure….feel your feelings…but don’t get stuck there. 

Tony Robbins Says: “Your State Is Everything” 

One of the most powerful lessons I’ve ever learned came from Tony Robbins: 

“Your mental and emotional state determines your behavior and your behavior determines your results.” 

Meaning? 
It’s not the situation, it’s how you respond to the situation that creates your outcomes. 

Your state… your mood, mindset, energy is like the stage you perform on. 
If the stage is broken, your performance will be too. 

Vibes Aren’t Just a Trend, They’re Leadership 

You’ve probably heard the phrase “good vibes only.” Maybe you’ve even rolled your eyes at it. 

But here’s the thing: It’s real. 

Science confirms that humans operate at vibrational frequencies

  • Positive emotions like gratitude, joy, compassion → high frequency 
  • Negative emotions like fear, anger, guilt → low frequency 

And when you operate from low frequency? 

 
You’re: 

  • More reactive 
  • Less strategic 
  • Emotionally drained 
  • And, worst of all, magnetizing more problems to you 

Remember: Like attracts like. 

If your energy is stuck in panic, frustration, or defeat, guess what your team will feel? 
Guess how you’ll show up in your marketing? 
Guess what kind of clients you’ll attract? 

Exactly. 

Shift the Story, Change the Game 

Your mindset is shaped by the story you tell yourself. Let’s compare: 

  • Negative Stories 
  • “No one respects my time.” 
  • “My team doesn’t care.” 
  • “We’re never going to grow.” 
  • “I have the worst luck.” 
  • Empowering Stories 
  • “This is tough, but we’ll figure it out.” 
  • “They may not have realized how this affected me  time to reset expectations.” 
  • “I’m learning and improving every day.” 
  • “Even this has something to teach me.” 

As Wayne Dyer said: 

When you change the way you look at things, the things you look at change.” 

Your story creates your state. Your state shapes your actions. 
Your actions build your future. 

Feel the Feeling… Then Move On 

Let’s be clear: Feeling emotions is not weakness. 

It’s healthy to feel frustration, sadness, even fear. 

 
But wallowing in them is different. 

Getting hit is inevitable. Staying down is a choice. 

Ask yourself in those moments: 

  • “What’s the lesson here?” 
  • “What’s within my control?” 
  • “Who do I want to be in this moment?” 
  • “How can I grow from this?” 

The moment you ask a better question, your brain gives you a better answer. That’s neuroscience, not fluff. 

Challenges Are Training 

Tony Robbins calls life’s problems “gifts from the universe.” 

Why? Because every challenge is preparing you for the next level of leadership. 

I’m still practicing this today as I’ve yet to master it… 

….But I’m moving closer when I start to ask myself “how is this for more”….”what can I learn from this experience? 

Your business won’t grow past you. 

If you’re constantly overwhelmed, reactive, and full of self-doubt your company will mirror that. 

But when you operate from a higher state, focused, grounded, proactive… you become a magnet for better results

The lesson is simple: 
You can’t lead a calm, high-performing team from a chaotic, low-performing state. 

Final Thoughts: The Choice Is Yours 

This industry is not for the faint of heart.  But it’s for those who have a heart.  
It’s hard. It’s personal. It’s emotional. But it’s also one of the most impactful businesses you can run

And the better you master your mindset, the more peace and profit you’ll create. 

So the next time you’re in the muck, remember: 

You’re not stuck…. you’re just being invited to level up. 

You can either: 

  • Dwell in the drama 
  • Or rise into your role as the CEO your team needs 

The choice?   ……………Always yours. 

Need Support? 

If you want to surround yourself with other growth-minded home care owners — join our free Facebook Group: 
Home Care Scaling Systems for Agency Owners 

We talk real talk, share best practices, and support each other through all the highs and lows. 

Hope to see you there.  And until then… stay out of the muck, my friend. 

Article by: Gregg Mazza

President, Home Care Breakthrough Solutions

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Peg Pickett
"Gregg has been a game-changer for my business! After 20 years in the industry, I had a lot of knowledge but didn't always know how to ...
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Peg Pickett
Owner, Visiting Angels
"Gregg has been a game-changer for my business! After 20 years in the industry, I had a lot of knowledge but didn't always know how to apply it effectively. In just six months of working with him, I've more than doubled my business. His detailed explanations, structured approach, and weekly check-ins keep me focused, addressing bottlenecks and celebrating wins. His educational videos for all aspects of the Home Care Business for all employees duties are outstanding. Gregg ensures you stay on track and turn insights into action. I highly recommend him to anyone looking to grow their business. Let him be your mentor as he is mine."
Peg Pickett
Peg Pickett
Owner, Visiting Angels
Mario D'Aquila, MBA
“Way back in 2020 Gregg reached out to me to see if I wanted to join his Homecare Revenue Breakthrough Mastermind Group. I proceeded...
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Mario D'Aquila, MBA
COO Assisted Living Home Care Services
“Way back in 2020 Gregg reached out to me to see if I wanted to join his Homecare Revenue Breakthrough Mastermind Group. I proceeded both with intrigue and excitement but unsure of how it would help me and my company. Being that we are one of the largest homecare agencies in our state I didn’t know how Gregg would be able to get us to the next level. I will tell you that it’s one of the best business decisions that I have ever made! Gregg has not only been a mentor and friend, helping to guide us on our homecare business journey, but he created this unbelievable think-tank called the Homecare Mastermind group. This group of like-minded business owners shares ideas, critiques each other, and grows our companies together. Since joining this group and implementing what I’ve learned our revenue has increased over 30%!! From Greggs sales, marketing, recruiting, and business operating Mastermind sessions we were able to incorporate strategies and processes that have launched our company into the stratosphere. If you are ever considering hiring a coach or consultant that knows home care well, Gregg is the real deal, and he’s built a phenomenal Mastermind group.”
Mario D'Aquila, MBA
Mario D'Aquila, MBA
COO Assisted Living Home Care Services
Rosaleen Doherty
"My home care team has been working with Gregg for the past 4 or 5 years. Gregg's salesperson training and 10x growth trainings are excellent and help ...
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Rosaleen Doherty
Co-Owner/CEO Right At Home
"My home care team has been working with Gregg for the past 4 or 5 years. Gregg's salesperson training and 10x growth trainings are excellent and help you to sit back and look at your people and your business. When we came to Gregg, we were already very successful in our home care franchise and had been in business over 20 years. Gregg helped us solidify our outside sales strategy after COVID and leverage his training to grow our private care business. I also joined his Mastermind, because I was paired with other home care owners around the country about my size and of my tenure in the industry. My franchise business was so much larger than most businesses in the system, so finding "peers" in the home care space has been invaluable to me. Gregg is an expert in the home care business and we feel like there is so much more to learn!"
Rosaleen Doherty
Rosaleen Doherty
Co-Owner/CEO Right At Home
Cara Delgado
"Working with Gregg Mazza was truly transformative for my home care business. After facing major setbacks —like rebuilding after Hurricane Harvey —I was ready...
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Cara Delgado
Former owner Home Instead Home Care
"Working with Gregg Mazza was truly transformative for my home care business. After facing major setbacks—like rebuilding after Hurricane Harvey—I was ready to give up. But Gregg challenged me to commit to growth, and that mindset shift made all the difference. His strategies gave me clarity, structure, and confidence, helping me grow referrals and increase my business's value and eventually selling it for almost half a million dollars more than my prior valuation. The focus on accountability, financial awareness, and team culture was game-changing. If you're feeling stuck, just know: if I could do it as a non-sales person/former social worker, so can you. This journey proved that with the right guidance and determination, incredible success is possible. I got so much value from my experience with Gregg that I decided to join his company as an accountability coach after I sold my business"
Cara Delgado
Cara Delgado
Former owner Home Instead Home Care
Jennifer and Brian Perruccio
When we had been in the home care business for about eight years, we were hovering around $1 million in revenue. While we...
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Jennifer & Brian Perruccio, Owners
HomeChoice Home Care Solutions, Raleigh, NC
When we had been in the home care business for about eight years, we were hovering around $1 million in revenue. While we were experiencing some growth, it wasn’t at the pace we wanted. Attending one of Gregg’s events was a turning point for us. At first, we were hesitant about working with a coach/consultant—it felt like a big investment in both time and money. But taking that step turned out to be one of the best decisions we’ve made. While working with Gregg we implemented his Rapid Referral program, focusing on refining our sales process and systems. It was a challenge at first, especially as a small agency with limited staff, but by following Gregg’s methods closely, we started seeing real results. Shortly after, we joined Gregg’s Mastermind group, and the ongoing exposure to his insights on recruiting, management systems, and innovative strategies has transformed our business. Not only have we built a stronger, more independent team—something Gregg strongly encouraged—but our business has more than tripled in size since we started working with him. More importantly, we’ve shifted from being consumed by the day-to-day operations to having a company that runs more and more without us. Gregg has been an incredible mentor, constantly pushing us to think bigger and step outside our comfort zone. Every time we take his advice, our agency grows stronger. If you’re serious about growing your business and want to be energized by a forward thinker, don’t hesitate—work with Gregg. You won’t regret it!
Jennifer and Brian Perruccio
Jennifer & Brian Perruccio, Owners
HomeChoice Home Care Solutions, Raleigh, NC

Gregg Mazza

After nearly losing my business in 2010 and facing intense personal burnout, I turned things around—growing our agency by over $1 million in just one year. That transformation not only stabilized the business but gave me the freedom to step back from daily operations. That journey inspired me to launch Home Care Breakthrough and Home Care Insider Magazine—platforms built to share the hard-earned insights and strategies that helped me scale, so fellow agency owners don’t have to walk the road alone. I know firsthand how isolating and overwhelming home care ownership can feel. But I’ve also discovered that building a larger, systems-driven agency brings clarity, stability, and more balance to your life. Through our articles and resources, my mission is to help you achieve that too—and to remind you that there’s room for all of us to succeed.

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