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What Gets Measured, Gets Managed: How Data-Driven Strategies Empower Home Care Agencies

The home care industry is grappling with a workforce crisis. Caregiver turnover sits at an astonishing 79.2% annually, leading to missed interviews, no-shows for first shifts, and skyrocketing recruitment costs—at least $500 per new hire. These challenges don’t just impact operations and budgets; they also affect families who depend on consistent quality care.

But these challenges are not insurmountable. As Peter Drucker famously stated, “What gets measured, gets managed.” By tracking the right metrics and using data to drive decisions, homecare agencies can reduce turnover, improve caregiver engagement, and create a thriving workplace culture.

3Challenges Facing Home Care Agencies today

1. The Turnover Crisis: The Cost of Losing Caregivers

High caregiver turnover disrupts operations, increases expenses, and negatively impacts carequality. Many agencies continuously hire and train new caregivers—only to lose them withindays, weeks, or months.

2. The Financial Toll Turnover is expensive.

If an agency hires 10 caregivers per month, that’s a minimum of $60,000spent annually on hiring alone. This figure doesn’t include hidden costs such as lost revenue from unfilled shifts, overtime pay, and client dissatisfaction.

By leveraging CareCrown, agencies can achieve a conservative 30% improvement in retention, leading to significant savings:

  • $18,000 saved annually by reducing the need to hire 36 new caregivers.
  • $20,800 recovered by filling just two extra shifts per week ($200 per shift).
  • $10,400 saved by reducing overtime (10 hours per week at $20/hour).

Total savings:$49,200 per year-boost to the bottom line without increasing workload.

3. Impact on Client Experience

Turnover directly affects families and referral sources. Missed shifts, caregiver inconsistency, and overworked staff result in dissatisfied clients and a tarnished reputation. Families expect reliable, high-quality care, but without stable staffing, the trust erodes.

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What Gets Measured, Gets Managed: How Data-Driven Strategies Empower Home Care Agencies 1

Why Data-Driven Decision-Making Matters

Data is more than numbers—it’s the key to business growth. Without tracking key performance indicators (KPIs), agencies are left guessing about their biggest challenges. By leveraging workforce data, agencies can:

  • Identify Trends Early: Detect patterns like frequent callouts or late arrivals before they escalate.
  • Address Root Causes: Determine if issues stem from burnout, inefficient scheduling, or low engagement.
  • Prove ROI: Show how improvements in caregiver engagement directly impact the bottom line.

For example, an agency tracking absenteeism might notice spikes on specific days or shifts. With this insight, they can adjust schedules, implement incentives, or provide additional support where needed.

5 Key Metrics Every Home Care Agency Should Track

To improve engagement and retention, agencies must focus on these five critical KPIs:

1.On-Time Clock-Ins

  • Why It Matters: Ensures clients receive expected care, fostering trust and reliability.
  • How to Use Data: Monitor lost revenue from tardiness and recognize caregivers who consistently clock in on time.

2. Call-Outs

  • Why It Matters: Absenteeism disrupts schedules, over burdens staff and impacts client satisfaction.
  • How to Use Data: Identify trends and develop strategies to minimize absenteeism.

3.Client Feedback

  • Why It Matters: Positive feedback highlights outstanding caregivers and enhances an agency’s reputation.
  • How to Use Data: Reward caregivers who consistently receive praise, reinforcing strong performance.

4.Training Completion Rates

  • Why It Matters: Well-trained caregivers are more engaged and confident.
  • How to Use Data: Encourage participation in training programs and incentivize completion.

5.Hours Lost to Call-Outs and Late Clock-Ins

  • Why It Matters: Lost hours directly affect revenue and care quality.
  • How to Use Data: Quantify financial losses and implement strategies to reduce absenteeism.

One agency discovered they were losing$250,000 annually due to absenteeism. After tracking metrics, they cut this loss in half within months.

Turning Data Into Action: Engaging and Retaining Caregivers

Tracking data is only the first step. The next step is using that data to improve engagement andretention.

1.Incentivize Performance

  • Use metrics like clock-ins, training completion, and client feedback to reward top performers.
  • CareCrown automates financial incentives and recognition.

2.Foster Accountability

  • Metrics provide transparency for discussions about attendance and reliability.
  • CareCrown’s leaderboard system creates healthy competition andaccountability.

3.Recognize Achievements

  • Recognition isn’t just about financial rewards. Caregiver awards and peer recognition boost morale and loyalty.

Case Study: A Data-Driven Success Story

One home care agency implemented CareCrown’s tracking system and saw dramatic results in just one year:

  • 34% improvement in on-time clock-ins, leading to a66% reduction in lost hoursdue tolateness (within 60 days)
  • 25% fewer call-outs, reducing lost hours by 21%(within 60 days).
  • 77% revenue growth, adding$420,000 in revenue.

By transforming raw data into action, this agency improved caregiver engagement and delivered more reliable care to families. The lesson? Happy caregivers create a ripple effect of satisfaction—for clients, families, and referral sources!

How CareCrown Supports Data-Driven Success

CareCrown simplifies workforce tracking, turning insights into real-time action. Our platform providestools to:

  • Monitor critical workforce metrics in real-time.
  • Automate caregiver incentives and recognition.
  • Create a culture of accountability with leaderboards and performance tracking.

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With CareCrown, agencies can focus on delivering exceptional care while we handle the data.

[Schedule a Demo with CareCrown Today]

The Big Picture: Families Are Counting on You

At the core of every metric is a family depending on your care. Engaged caregivers lead to better client experiences, stronger agency reputations, and business success.

By embracing a data-driven approach with CareCrown, agencies can tackle workforce challenges, enhance caregiver engagement, and deliver the care families deserve.

Ready to Transform Your Agency?

The best time to start tracking success is NOW!

When you measure what matters, success becomes inevitable.

  • Happier employees: Increased engagement and satisfaction through recognition and rewards.
  • Improved operational efficiency: More efficient scheduling and fewer last-minute staffing issues.
  • Lower HR costs: Reduced hiring and recruitment expenses due to better retention.
  • Better bottom line: Increased revenue by preventing losses from absenteeism and no-shows.

Start measuring what matters, and watch your agency thrive.

[Schedule a Demo with CareCrown Today]

Article by: Elizabeth Moss

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Peg Pickett
"Gregg has been a game-changer for my business! After 20 years in the industry, I had a lot of knowledge but didn't always know how to ...
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Peg Pickett
Owner, Visiting Angels
"Gregg has been a game-changer for my business! After 20 years in the industry, I had a lot of knowledge but didn't always know how to apply it effectively. In just six months of working with him, I've more than doubled my business. His detailed explanations, structured approach, and weekly check-ins keep me focused, addressing bottlenecks and celebrating wins. His educational videos for all aspects of the Home Care Business for all employees duties are outstanding. Gregg ensures you stay on track and turn insights into action. I highly recommend him to anyone looking to grow their business. Let him be your mentor as he is mine."
Peg Pickett
Peg Pickett
Owner, Visiting Angels
Mario D'Aquila, MBA
“Way back in 2020 Gregg reached out to me to see if I wanted to join his Homecare Revenue Breakthrough Mastermind Group. I proceeded...
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Mario D'Aquila, MBA
COO Assisted Living Home Care Services
“Way back in 2020 Gregg reached out to me to see if I wanted to join his Homecare Revenue Breakthrough Mastermind Group. I proceeded both with intrigue and excitement but unsure of how it would help me and my company. Being that we are one of the largest homecare agencies in our state I didn’t know how Gregg would be able to get us to the next level. I will tell you that it’s one of the best business decisions that I have ever made! Gregg has not only been a mentor and friend, helping to guide us on our homecare business journey, but he created this unbelievable think-tank called the Homecare Mastermind group. This group of like-minded business owners shares ideas, critiques each other, and grows our companies together. Since joining this group and implementing what I’ve learned our revenue has increased over 30%!! From Greggs sales, marketing, recruiting, and business operating Mastermind sessions we were able to incorporate strategies and processes that have launched our company into the stratosphere. If you are ever considering hiring a coach or consultant that knows home care well, Gregg is the real deal, and he’s built a phenomenal Mastermind group.”
Mario D'Aquila, MBA
Mario D'Aquila, MBA
COO Assisted Living Home Care Services
Rosaleen Doherty
"My home care team has been working with Gregg for the past 4 or 5 years. Gregg's salesperson training and 10x growth trainings are excellent and help ...
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Rosaleen Doherty
Co-Owner/CEO Right At Home
"My home care team has been working with Gregg for the past 4 or 5 years. Gregg's salesperson training and 10x growth trainings are excellent and help you to sit back and look at your people and your business. When we came to Gregg, we were already very successful in our home care franchise and had been in business over 20 years. Gregg helped us solidify our outside sales strategy after COVID and leverage his training to grow our private care business. I also joined his Mastermind, because I was paired with other home care owners around the country about my size and of my tenure in the industry. My franchise business was so much larger than most businesses in the system, so finding "peers" in the home care space has been invaluable to me. Gregg is an expert in the home care business and we feel like there is so much more to learn!"
Rosaleen Doherty
Rosaleen Doherty
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Cara Delgado
"Working with Gregg Mazza was truly transformative for my home care business. After facing major setbacks —like rebuilding after Hurricane Harvey —I was ready...
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Cara Delgado
Former owner Home Instead Home Care
"Working with Gregg Mazza was truly transformative for my home care business. After facing major setbacks—like rebuilding after Hurricane Harvey—I was ready to give up. But Gregg challenged me to commit to growth, and that mindset shift made all the difference. His strategies gave me clarity, structure, and confidence, helping me grow referrals and increase my business's value and eventually selling it for almost half a million dollars more than my prior valuation. The focus on accountability, financial awareness, and team culture was game-changing. If you're feeling stuck, just know: if I could do it as a non-sales person/former social worker, so can you. This journey proved that with the right guidance and determination, incredible success is possible. I got so much value from my experience with Gregg that I decided to join his company as an accountability coach after I sold my business"
Cara Delgado
Cara Delgado
Former owner Home Instead Home Care
Jennifer and Brian Perruccio
When we had been in the home care business for about eight years, we were hovering around $1 million in revenue. While we...
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Jennifer & Brian Perruccio, Owners
HomeChoice Home Care Solutions, Raleigh, NC
When we had been in the home care business for about eight years, we were hovering around $1 million in revenue. While we were experiencing some growth, it wasn’t at the pace we wanted. Attending one of Gregg’s events was a turning point for us. At first, we were hesitant about working with a coach/consultant—it felt like a big investment in both time and money. But taking that step turned out to be one of the best decisions we’ve made. While working with Gregg we implemented his Rapid Referral program, focusing on refining our sales process and systems. It was a challenge at first, especially as a small agency with limited staff, but by following Gregg’s methods closely, we started seeing real results. Shortly after, we joined Gregg’s Mastermind group, and the ongoing exposure to his insights on recruiting, management systems, and innovative strategies has transformed our business. Not only have we built a stronger, more independent team—something Gregg strongly encouraged—but our business has more than tripled in size since we started working with him. More importantly, we’ve shifted from being consumed by the day-to-day operations to having a company that runs more and more without us. Gregg has been an incredible mentor, constantly pushing us to think bigger and step outside our comfort zone. Every time we take his advice, our agency grows stronger. If you’re serious about growing your business and want to be energized by a forward thinker, don’t hesitate—work with Gregg. You won’t regret it!
Jennifer and Brian Perruccio
Jennifer & Brian Perruccio, Owners
HomeChoice Home Care Solutions, Raleigh, NC

Gregg Mazza

After nearly losing my business in 2010 and facing intense personal burnout, I turned things around—growing our agency by over $1 million in just one year. That transformation not only stabilized the business but gave me the freedom to step back from daily operations. That journey inspired me to launch Home Care Breakthrough and Home Care Insider Magazine—platforms built to share the hard-earned insights and strategies that helped me scale, so fellow agency owners don’t have to walk the road alone. I know firsthand how isolating and overwhelming home care ownership can feel. But I’ve also discovered that building a larger, systems-driven agency brings clarity, stability, and more balance to your life. Through our articles and resources, my mission is to help you achieve that too—and to remind you that there’s room for all of us to succeed.

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