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Balancing Caregiving, Entrepreneurship,and Family Responsibilities
Pinky Nsingo

People often ask me how I balance being a mother, building businesses, and working in homecare. The truth is, there isn’t a perfect formula. Some days everything goes according to plan, and other days I simply do the best I can. What keeps me going is knowing why I started.


My journey into caregiving began with someone very close to my heart—my grandmother.

Growing up in Zambia, conversations about dementia and Alzheimer’s disease were uncommon. In many communities, memory loss in older adults is often misunderstood. Some people associate it with mental illness or even witchcraft. So when my grandmother started forgetting my name and the names of other family members, I didn’t want to believe she was “losing her mind.” I wanted to understand what was happening to her.

That experience changed me.

Instead of accepting misconceptions, I began learning about dementia and the challenges families face every day. I wanted to understand how to care for someone with patience, compassion, and dignity. That decision eventually led me into professional caregiving.

While learning to care for others, life didn’t stop. I was raising my children, managing my responsibilities, and continuing to build the businesses I had started over the years. Like many people, I wore multiple hats, and there were days when I questioned whether I had taken on too much.

For a period of time, my routine looked something like this: I worked an overnight caregiving shift from 11:00 p.m. to 7:00 a.m., then drove more than an hour home. After only a few hours of rest, I would wake up to work on my business, attend meetings, answer phone calls, complete paperwork, and spend time with my family before doing it all again.

It wasn’t easy.

There were moments when I was physically exhausted. There were moments when I wondered if I should slow down. But I also knew that every sacrifice was helping me build something meaningful—not just for myself, but for the families I hoped to serve and for my children, who were watching me every step of the way.


One of the greatest lessons caregiving has taught me is the importance of being present.

In a world where everyone seems to be rushing, older adults have taught me to slow down. Some of the most meaningful moments I’ve experienced didn’t happen while completing a task. They happened during conversations.

I’ve had the privilege of caring for couples who have been married for more than fifty-five years. I would often ask them, “What’s your secret?” Their answers were never about perfection. They spoke about patience, forgiveness, commitment, and choosing each other every day.

Those conversations became life lessons that I carried home with me.

They influenced how I think about relationships, leadership, parenting, and even entrepreneurship.

Caregiving also changed the way I think about home.

I’ve seen firsthand how remaining in familiar surroundings can bring comfort to older adults. Their favorite chair, family photographs, daily routines, and familiar neighborhood often become an important part of their well-being. It reminded me that quality care is not only about meeting physical needs—it is also about preserving dignity, independence, and a sense of belonging.

Those experiences inspired me to establish SoComfort for Seniors.

I didn’t want to build just another business. I wanted to create a service that reflects the compassion I had witnessed and the lessons I had learned. My goal is to help families feel supported while allowing older adults to remain where they often feel happiest—at home.

Balancing entrepreneurship, caregiving, and family responsibilities continues to be a journey.

As a mother, I want my children to know that success is not simply measured by financial achievements or business growth. I want them to see the value of hard work, resilience, compassion, and serving others with integrity. They have watched me leave for work late at night, return home after long drives, and still find time to pursue a dream that I believe can make a difference in people’s lives.

Looking back, I realize that each role has strengthened the others.

My family reminds me why I keep going.

Entrepreneurship allows me to turn purpose into action.

Caregiving reminds me that every person deserves to feel seen, respected, and valued.

If there is one lesson I hope readers take away from my journey, it is this: balance is not about doing everything perfectly. It is about knowing what matters most, staying true to your purpose, and continuing to move forward—even on the difficult days.

I still think about my grandmother often.

She may never have imagined that her journey with dementia would inspire mine, but it did. Because of her, I chose to learn. Because of what I learned, I found a calling. And because of that calling, I hope to make a difference in the lives of older adults and the families who love them.

Article by Pinkie Nsingo

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After nearly losing my business in 2010 and facing intense personal burnout, I turned things around—growing our agency by over $1 million in just one year. That transformation not only stabilized the business but gave me the freedom to step back from daily operations. That journey inspired me to launch Home Care Breakthrough and Home Care Insider Magazine—platforms built to share the hard-earned insights and strategies that helped me scale, so fellow agency owners don’t have to walk the road alone. I know firsthand how isolating and overwhelming home care ownership can feel. But I’ve also discovered that building a larger, systems-driven agency brings clarity, stability, and more balance to your life. Through our articles and resources, my mission is to help you achieve that too—and to remind you that there’s room for all of us to succeed.

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